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||Hershey, PA United States
|| Advertising/Marketing/Public Relations
DIGITAL AUTOMATION MARKETING MANAGER|
This position is responsible for the planning, execution and reporting of automated digital marketing campaigns on Hershey Entertainment and Resortsí branded websites, email campaigns, SMS and push notifications. The Digital Marketing Manager - Automation will also lead search engine optimization efforts and reporting using Google Analytics, Google Tag Manager and other tools.
Job Functions (Items marked with an asterisk are essential functions of this position):
Organize and launch day to day automated marketing campaigns across email, SMS, and push notifications in various platforms in order to enhance customer communication and increase sales.*
Compile and track data using Google Analytics, Google Tag Manager and other analytics programs to build strategies for campaign maintenance and effectiveness. Setup data tools to ensure captured data is meaningful and useful.*
Monitor and implement strategies to optimize traffic flow from search engines to HE&R brand websites. Audit existing content and make recommendations for organic Search Engine Optimization (SEO) success.*
Collaborate with creative team, marketing managers, IT, data analytics team, paid media team and outside agency teams to provide recommendations and connect the dots cross-functionally for campaigns.*
Design and carry out Alpha/Beta testing on automated marketing campaigns. Evaluate results and adjust campaigns as needed in order to maximize results.
Troubleshoot technical issues with outside technology vendors and internal IT department stakeholders
Make occasional website updates in Dreamweaver/CMS as needed.
Perform other duties as assigned.
Qualifications & Requirements
Must be at least 18 years of age or older.
Must have a minimum of 5 years of related experience.
Must have 3+ years of related experience with an email automation/CRM system, Oracle preferred
Must have a Bachelorís degree
Relevant work experience can be substituted for education - 9 years
Industry Experience - Hospitality/Tourism
Knowledgeable in basic HTML
Competent with best practices of search engine optimization
Experienced with Google Analytics and Google Tag Manager
Adept at working in a fast-paced, often changing environment with competing deadlines and multiple priorities
Experienced in working in a cross-functional, team-oriented environment
Physical Demands & Working Conditions
While performing the duties of this job, the employee is required to:
Reaching Forward Occasional (<33%)
Finger Dexterity Constant (>67%)
Hand/Eye Coordination Constant (>67%)
Sitting Constant (>67%)
Standing Occasional (<33%)
This job requires the visual ability to perform detailed work at close distances (computer screens, accounting ledgers, using measurement devices).
This job regularly requires verbal communication of detailed information to others either by phone or in person.
Must be able to speak and read the English language.
Substantial movements (motions) of the wrists, hands, and/or fingers (Repetitive motion).
Nothing in this job description restricts managementís right to assign or reassign duties and responsibilities to this job at any time.
Hershey Entertainment & Resorts is an Equal Opportunity Employer
Our company is a leader in the entertainment and hospitality industry. Behind our award winning properties are people with one mutual goal to extend the legacy of our founder by helping families and guests create lasting memories in Hershey, The Sweetest Place On Earth.
Hershey Entertainment & Resorts is proud to help fulfill the dream of our founder, Milton S. Hershey, by providing value to The Milton Hershey School, the largest home and school in the world for children in need.